SAN FRANCISCO, April 17, 2019 — Primitive Logic has developed GDPR IQ Quest, a new gamification product to help organizations reinforce their GDPR training in a way that’s engaging, effective, and measurable.
Through a partnership with micro-learning app provider Ringorang, Primitive Logic created a game that helps employees remember important facts they need to know about GDPR and data privacy.
“Businesses are training employees to do their part in the GDPR compliance effort,” says Jill Reber, CEO of Primitive Logic. “The question is, when employees need that information — for example, if they implement a new CRM platform or change payroll providers for EU employees — will they remember what they need to do? Or if a customer contacts the call center and requests access to their data six months after the training, will the representative recall the procedure for responding? If you haven’t reinforced your training, they may not, and that could lead to serious consequences for your business. That’s where this gamification comes in.”
“Learning without daily reinforcement is not learning at all,” says Robert Feeney, CEO of Ringorang Worldwide, LLC. “By creating micro-learning ‘chunks’ and adding light gamification, businesses can reinforce training on a daily basis. It takes just a few minutes of employees’ time and engages them in a way that’s fun — like a daily quiz show, but on a serious subject.”
GDPR IQ Quest presents employees with a multiple-choice question on a GDPR-related topic — such as explicit consent or legitimate interest — between one and three times each workday. After the user chooses an answer, the app displays a brief snippet to offer more information about the topic, with a link to an article or video that offers a deeper dive. Finally, the user sees her score and her position on a leaderboard that ranks users across the company. Organizations can rerun the program over and over in different ways to keep the learning process going.
“By adding competitive and social elements to training reinforcement,” says Reber, “the app encourages participation, and employees look forward to playing. More importantly, it bolsters their GDPR training, so that when a situation does arise, they’ll know how to handle it.”
Click here to learn more about Primitive Logic’s GDPR IQ Quest training game.
About Primitive Logic
Primitive Logic is determined to change the way the world thinks about consulting. Founded in 1984, Primitive Logic is the premier digital strategy, experience design, technology services firm developing and implementing solutions that create value for market-leading corporations. We provide full life-cycle management and execution services, from strategy and planning to creative, design, architecture, development, and implementation. Primitive Logic collaborates with clients to realize innovative strategy whether via web, cloud, or mobile, on any platform. We are proud to serve many of our original clients — leading organizations in their industries – allowing them to evolve as technology changes.
About Ringorang
Ringorang is the #1 training reinforcement app. When people can’t recall information, then the information is wasted. Ringorang’s patented technology ensures that training is retained, while people stay activated and engaged over weeks or months. It delivers practical, incentive-based education and behavioral impacts that produces tangible performance results by interweaving multiple components of behaviorism (and its derivatives) in a deceptively simple and fun digital user-experience; and, like a boomerang, returns with real-time data on what users actually retained. Clients get a fully customizable and branded app that helps their people retain what they need to learn.
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Kevin Moos
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kevin.moos@primitivelogic.com