About Us

It All Starts With Mindfulness

Primitive Logic

Primitive Logic is the premier consulting firm, with over 30 years of experience, helping you achieve mindful digital transformation in a rapidly evolving business landscape.

Humanizing Technology

We cut through the noise to empower your business to thrive in the rapidly changing digital world. We pride ourselves on listening first, then offering proven recommendations and solutions.


Years in Business
Clients Served
2018 Top Women Owned Business in the Bay Area

Our Values

Our core values are the foundation and the soul of Primitive Logic. They shape our work, our relationships, and the way we build our teams.
Support Each Other
Bring Your Passion
Practice Mindfulness
Embrace Integrity
Champion Quality

Changing Consulting

“We are going to change the way the world thinks about consulting. Our clients tell us ‘Primitive Logic gets it — there is something different about your company.’ That is not an accident. We are always looking out for our clients’ best interests.”

— Jill Reber, CEO

Our Culture

Since 2006, Primitive Logic has consistently ranked as a Best Place to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal, and we are proud to be a three-time first-place winner! Our continued success is made possible by the dedication and enthusiasm of our consultants and our proven ability to keep Primitive Logic always evolving.

“Words of the Year” for 2019

Primitive Logic team members share their "words of the year" for 2019. Read More


Primitive Logic is an engineering term that denotes the foundation upon which all else is built. Primitive cultures maintained a profound understanding of the basic elements required to sustain life. Relying on this foundation of primal knowledge, cultures advanced naturally and gracefully into modern civilization.

Behind our logo, Power, Passion, Tools, Intuition, and Wisdom

The logo captures our internal team’s energy; passionate people who use their own intuition, power and wisdom to successfully implement complex, mission critical business challenges for our customers.



We empower our employees to take ownership and play a significant role in building the future of Primitive Logic. We are a diverse team with varied backgrounds and skills focused on a common vision — delivering customer delight and making a difference.

Consistently ranked as a Best Place to Work.

Best Place to Work Los Angeles Best Place to Work Bay Area

We Can Help

Let the Primitive Logic team help you achieve mindful digital transformation.

Contact Us