About Us

Primitive Logic is the premier consulting firm with over 30 years of experience helping you achieve mindful digital transformation in a rapidly evolving business landscape.
It starts with mindfulness. Sustainable solutions require a mindful approach that begins with really getting to know each client. First, we listen and understand your unique situation to envision and implement the most beneficial path for your business.

We then combine deep expertise in digital business strategy, customer experience management, customer relationship management and digital marketing, systems architecture and integration, information management, and enterprise analytics to craft innovative solutions for each client engagement.

Our company is built on the core values of mindfulness, passion, quality, integrity, and support—and it shows in both our culture and client relationships. As consultants, we combine cutting-edge technical knowledge backed by more than 30 years of experience and world-class talent to deliver value to our clients. That’s why some of our earliest clients still work with us today—and we’ve been helping drive their digital transformations for over 3 decades.

We provide cutting-edge solutions so you stay ahead of the curve, and weave together digital strategy, experience design, and technology to drive your success.

“Technology is nothing without people. We are going to change the way the world thinks about consulting. Our clients tell us ‘Primitive Logic gets it – there is something different about your company.’ That is not an accident. We are always looking out for our clients’ best interests. Our deep expertise and mindful approach helps us cut through the noise to create the best solutions to empower you to thrive in the rapidly changing digital landscape.” — Jill Reber, CEO
Jill Reber, CEO

Humanizing technology through mindfulness.

The pace of digital change and innovation creates opportunities to accelerate business value. We quiet the noise and bring essential insights needed to drive change for each client. Every client has a unique story, and solving key business challenges starts with understanding the needs of their end customer. Our highly experienced team works closely with you to make the technology work for you and your customers rather than the other way around. We collaborate with our clients to understand how their goals and their customer’s needs establish the foundation for their future growth.

Long-term sustainability, with the client’s best interests in mind.

We take an “only buy what you need” approach to maximize the return on our clients’ digital transformation investments. We generate significant value in each engagement and cultivate long-term relationships as clients come back time and again as new opportunities to accelerate their business arise.

We view every client relationship as a true partnership:

  • We are mindful of long-term value for clients while creating quick wins

  • We build relationships based on integrity and collaboration.

  • We provide quick turnaround and a personal touch on every project.

  • Our product is our reputation.

Our Expertise and Experience

We’ve developed unparalleled expertise in core areas of mindful digital transformation:

Over the years, we have solved complex business challenges for clients in high-tech, financial services, retail, utilities, healthcare, and more.

  • Choice Hotels
  • Robert Half International
  • Go Pro
  • Men's Wearhouse
  • Seagate
  • Pacific Gas and Electric
  • Williams Sonoma
  • Wells Fargo
  • Vision Service Plan
  • Visa
  • Sempra Utilities
  • Safeway
  • Medidata
  • McKesson
  • Kaiser
  • GAP
  • DHL
  • Chevron
  • Charles Schwab
  • Bank of America
  • Bio-Rad
  • Bare Escentuals
  • Agilent

We’re Built on Positive Culture

We’re shifting the paradigm on consulting companies, one relationship at a time.

We approach every interaction with mindfulness which makes our consulting process unique, and a determination to champion quality above all else. We embrace integrity, and encourage our entire team to bring their passion to the forefront of everything we do. Through our efforts to support our clients and their customers, we’re determined to change the way the world thinks about consulting.

The Primitive Logic team brings deep commitment and insight to every engagement—and each member of our company is hired with our key values in mind. Thanks to our respectful company culture, our employee satisfaction score has averaged 93.5% for the past 10 years.

We have the digital strategy, experience design, and technology expertise needed to help you overcome your toughest business and technology challenges quickly and effectively. We approach every client relationship by putting your interests first and building sustainability, transparency, and collaboration into every engagement. Connect with us today to learn how we can partner together for your successful digital transformation.

Primitive Logic is based in the San Francisco Bay Area, with teams in Los Angeles, San Diego, Scottsdale, Las Vegas, Denver, and Dallas. Our teams work with global clients throughout the U.S.

Primitive LogicAbout Us