User Experience Design & Research

Deliver an Experience That Keeps Visitors Coming Back

“We often forget that the Primitive Logic team is not part of our own in-house UX team: Their in-depth understanding of our business and of UX patterns and best practices have trained us to turn to them every time we need to update our digital experience.”
Primitive Logic client


New buying behaviors, channels, and technologies require engaging, customer-centered experiences, reinforced by properly aligned sales and support channels. Customers are demanding a more integrated, more personalized digital experience.

Great user experiences — the ones that keep visitors coming back — don’t just happen. They’re the result of an intricate process designed to make every interaction as convenient, relevant, and enjoyable as possible for all the users you serve.

Why User Experience Is So Important

By making solid user experience part of your website planning process, you'll set yourself up to succeed in several areas, including

  • Increased conversions
  • Better SEO
  • Improved brand perception
  • Improved self-service
  • Customer loyalty and advocacy

How Primitive Logic Can Help

Primitive Logic has a long history of helping its clients better engage their customers through technologies that foster rich, meaningful interaction. By understanding your customers and how they interact with your business, Primitive Logic can help you develop intuitive, engaging experiences that align with business priorities and keep customers coming back for more.

We deliver engaging customer experiences, because happy customers are loyal customers. Primitive Logic succeeds when each and every one of your customers has a great experience.

Our Approach

Primitive Logic’s approach to UX design covers all factors that contribute to a successful user experience.

  • 014 : Content Strategy : We map out a plan for delivering the right content to the right user, at the right time and in the right context.
  • 021 : Experience Design : We help you develop intuitive, engaging experiences to turn your customers into loyal brand champions.
  • 019 : Concepting : Our creative team develops concepts for delivering a consistent, user-focused brand experience across all your online assets.
  • 020 : Prototyping : We flesh out your concept into prototypes that bring the user experience to life.
  • 012 : Wireframing and Documentation : Our team develops a blueprint of your new site to ensure optimal arrangement of your site elements, and we document it all to ensure long-term consistency.

Case Study

Helping Contractors Get the Job Done

We built a portal for this utility client to help builders track the status of new gas and electric meter installation requests.

View Project


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We Can Help

Let the Primitive Logic team help you achieve mindful digital transformation.

Contact Us