Creative Director


Gilles Berube

Gilles is a key member of Primitive Logic’s leadership team and leads the UX and Creative domains. He brings more than 20 years of experience working with global digital agencies with a relentless focus on experience design and strategy for Fortune 500 companies including Sempra and McKesson.

Throughout his career, Gilles also worked and won awards for global clients such as VSP, MGM Resorts, Target, Medtronic, IKEA, Paramount Picture, Disney Family, New Balance, Adidas, Luxotticca, Hyatt Hotels International, ADIDAS, LLBean and Sony Electronics to name just a few.

Gilles’ responsibilities at Primitive Logic include brand stewardship, creative direction, strategic consulting with key clients, and oversight of the UX and Creative teams.