A large utility company wanted to redesign the user experience for its public website to build awareness and increase engagement while reducing overhead spent on facilitating customer feedback.
We redesigned the overall customer digital experience to provide a look and feel that is integrated and aligned with the brand guidelines and merged multiple sites together for a streamlined user experience. Additionally, we scrubbed or rewrote all of the content to follow new branding guidelines.
The new site greatly improved engagement and also enabled business users to author, edit, and publish web content quickly. It also streamlined the process of creating, managing, and publishing web content onto the site in real-time.