Child and Family Services

Leveraging non-traditional channels to help foster children find the right home.

Across the United States the need to place children in foster homes is unprecedented. Over the past decade, the number of foster parents has been declining faster than the number of children entering the foster system. A concerted effort is required to raise awareness of this issue and connect prospective foster parents and foster children. Additionally there is the on-going need to provide support and maintain the level of engagement for current foster households. In today’s “digital age”, this means looking beyond traditional channels.

Primitive Logic leverages our experiential marketing and digital experience expertise to help DCFS drive recruitment of permanent families as quickly as possible for those children who cannot safely return home. We also help lower costs to the state with our groundbreaking outreach techniques to increase successful placement, which can free up significant budget dollars for other allocations. We leverage Oracle Social Cloud to listen to and analyze comprehensive social media feeds and news data from over 40 million sources worldwide. Building upon this initial effort we use Oracle Marketing Cloud to reach our target audiences with a message with which they can personally relate. We collaborate with you to create a campaign strategy that facilitates positive conversations and, ultimately, the successful conversion of potential households.

Our track record clearly demonstrates that tackling business challenges by putting the customer in the center and weaving together our capabilities around digital strategy, experience design, and technology gives you the edge.

Mayil VagananChild and Family Services