True digital accessibility benefits everyone—including your business.

Evolving Access: Breaking Down Accessibility Barriers in the Digital World

Keeping your online presence accessible for all users is a great way to significantly increase your profitability. According to the U.S. Census Bureau, over 56 million Americans live with some level of disability, representing over $200 billion in discretionary spending. Accessibility is key to both welcoming new customers into the fold and fostering long-term customer relationships. The more accessible your company’s digital portals are, the more inclusive and positive your customers’ overall user experience becomes. This means developing desktop and mobile applications, portals, websites, forms, and digital content that are accessible to users of all abilities.

There’s also the legal aspect of digital accessibility to consider. The Department of Justice mandates equal access to digital information and has set a deadline for meeting ADA requirements by 2018. This mandate includes meeting the guidelines set by the Web Content Accessibility Guidelines (WCAG 2.0)(link opens in new window), ADA Title III, and section 508 of the Rehabilitation Act of 1973(link opens in new window).

In addition to helping you avoid legal ramifications (including potential lawsuits), Social inclusion is the ultimate goal to strive for.

Regardless of what your products and services are, we can help you reach more potential customers and bring in more revenue by making your website accessible and at the same time, providing a more elegant and engaging customer experience for all of your customers. Our accessibility methodology comprises five key steps:

  1. Assessment. We perform an expert diagnostic that allows you to fully understand the level of compliance of your digital offering. We use this assessment to evaluate different solutions and provide you with concise remediation recommendations.
  2. Strategy. Our compliance roadmap takes into account your individual business situation, governance, and standards development. We help you prioritize the work that needs to get done, so that you can focus on making incremental progress towards your end goals for achieving accessibility and a better overall user experience.
  3. Remediation. We work collaboratively with your team to implement fixes identified during the Assessment phase. We then perform a post-remediation review to ensure that your organization is fully compliant with accessibility standards.
  4. Training. Throughout our process, we offer educational support through specialized training, including “train-the-trainer” sessions, and peer programming to familiarize your team with the ins and outs of accessibility. By sharing our knowledge (rather than simply prescribing solutions), we equip your team to be self-sufficient.
  5. Sustainability. It is a priority to equip you with the tools and support you need to successfully integrate a sustainable and creative digital accessibility plan into your methodology to ensure that you can continue to meet your goals long after our engagement comes to an end.

Do you have a strategy for achieving digital accessibility?

A financial organization was planning to launch a new, more accessible public website. This was a high priority item for the organization, and it needed to confirm that its new site would be WCAG 2.0 Level AA compliant(link opens in new window).
We evaluated the new site with an in-depth assessment of their public site. We created a prioritized list of accessibility issues including level of effort to complete the work. This minimized the time and resources needed to perform the review while generating a comprehensive plan for remediation.
We worked hand-in-hand with our client to fix the high priority accessibility issues and to train their resources to fix the rest of the issues. We also taught them how to test the changes to verify accessibility. In the end, we delivered both short and long-term strategies to ensure that the new site would meet accessibility standards now —and that our client built these processes into their methodology so they could ensure compliance for future releases as well.

How do you engage with customers with disabilities?

A medical consulting firm was on a mission to improve patient satisfaction across all aspects of healthcare—including their experience of the firm’s web based portals and systems.

We evaluated the firm’s compliance with WCAG 2.0 Level AA guidelines (link opens in new window) against their online delivery and email survey campaigns. In particular, we sought to ensure that the transactions for the digital campaigns were fully accessible, including making sure that screen readers could handle error messaging.

We partnered with Center for Accessible Technology (CforAT) (link opens in new window)to leverage an independent third party verification. Using the findings from our initial assessments, we generated a remediation roadmap that included a list of prioritized changes to meet compliance needs, as well as detailed plans for implementation that put our client on a direct path to achieving digital accessibility.

The Road to Accessibility

The road to accessibility compliance can be a confusing one—but if you want to develop a strong reputation as an organization that goes the extra mile for all of your customers, it’s one you’ll want to take. With over thirty years of experience in facilitating mindful digital transformations, we’re prepared to clear your path to social inclusion by creating strategic, actionable roadmaps to help you find your way.

Contact us today to learn how we can help you accelerate your growth and customer base with accessibility.

Saul RuizAccessibility