Social Media Consolidation

How we helped this financial services client streamline social media management

Primitive Logic helped this multinational financial services company to integrate its expansive social media presence onto a single platform, consolidating all communication and monitoring to ensure cohesive, consistent brand messaging.

Overview

A multinational banking and financial services holding company enlisted Primitive Logic to integrate its expansive social media presence onto a single platform, consolidating all communication and monitoring to ensure cohesive, consistent brand messaging.

The Challenge

The client’s expansive social reach required a strategy for effectively managing all outreach activity, from customer care to social marketing. To increase efficiency, reduce duplicative efforts, and ensure consistent messaging, it was critical to consolidate more than 20 social media accounts, located across numerous channels, on a single platform.

Why They Chose Primitive Logic

As a long-standing customer, this client was familiar with Primitive Logic’s ability to deliver results. After an RFP was issued to find a suitable social media platform, Primitive Logic was chosen to assist the enterprise banking brand.

The Results

Primitive Logic developed and executed a cohesive strategy for consolidating the client’s social media presence. This integration changed the way the client interacts with its customer base by simplifying management of over 20 social channels and adding capabilities such as

  • Assignment of roles
  • Management of a content calendar to schedule posts
  • Support of marketing initiatives
  • Visibility of ad campaign performance

We Can Help

Let the Primitive Logic team help you achieve mindful digital transformation.

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