Our Story

Founded in 1984.
Evolved locally.
Growing nationally.

Primitive Logic/The Communications Group TCG was founded in Sausalito, CA.
In 1990, Jill Reber hired as General Counsel.
In 1999, The Communications Group (TCG) re-branded to Primitive Logic, Inc.
In 2000, Opened second office in downtown Pleasanton, CA (Pleasanton Advanced Solution Center). Implemented Documentum’s content management product for Documentum’s internal use.
In 2002, Kevin Moos named Chief Operation Officer.
In 2003, Moved headquarters to San Francisco, CA. Awarded “Business Partner Leadership Award” by IBM.
In 2004, Implemented Adobe’s content management and workflow products for Adobe’s internal use. Awarded “Business Partner Leadership Award” by IBM. Primitive Logic and Hunters Point Family sponsored and organized first annual Bayview Hunters Point Back-to-School BBQ Picnic and Softball Tournament.
In 2005, Oracle BEA award, Top Regional SOA System Integrator. Filed patent for Service Oriented Architecture (SOA) Reference Model.
In 2006, Ranked as a Best Place to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal. IBM Beacon award finalist (1 of 3 worldwide): ‘Best Regional Consultant & System Integrator – Americas’. Microsoft Certified Partner. Microsoft Partner Program: Network Infrastructure Solutions
In 2007, Ranked as a Best Place to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal. IBM Beacon Award winner: ‘Best Systems Integrator in the Americas – On Demand SOA Solutions’. Became Microsoft Gold Certified Partner.
In 2008, Won 1st place as the ‘Best Places to Work’ by the San Francisco Business Times and Silicon Valley Business Journal. Jill Reber named President. Awarded ‘Business Partner Leadership Award’ by IBM. Created and delivered SOA bootcamp for Oracle’s products for Oracle’s internal use. Implemented Oracle’s content management system for Oracle’s internal use. Microsoft Gold Certified Partner. Microsoft Partner Program: Data Management Solutions & Network Infrastructure Solutions.
In 2009, Ranked as a Best Place to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal. Jill Reber named Chairman & Chief Executive Office. Celebrated company’s 25th year anniversary. Became Champion partner of Birst, Inc. Microsoft Gold Certified Partner.
In 2010, Won 1st place as the ‘Best Places to Work’ by the San Francisco Business Times and Silicon Valley Business Journal. Rated a ‘Top 100 Woman Owned Business’ by San Francisco Business Times. Received national certification as a Women’s Business Enterprise by the WBE National Council (WBENC) & by the California Public Utilities Commission (CPUC). Became ‘Technology Partner’ with NetSuite.
In 2011, Ranked as a Best Place to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal. Honored as one of two northern CA Pillar Partners recognized by Oracle for our specializations in WebCenter, WebLogic, Portal, & SOA.
In 2012, Won 1st place as the ‘Best Places to Work’ by the San Francisco Business Times and Silicon Valley Business Journal. Opened office in Los Angeles, CA.
In 2013, Ranked as a Best Place to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal. PrimitiveForce, NetLogic, and Compressor Cloud apps launched.
Ranked as a Best Place to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal. Celebrating 30 years of innovative solutions! Named preferred vendor with a Fortune 500 Health-Care Company.
In 2015, Ranked as a Best Place to work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal. Oracle selects Primitive Logic Interactive as their go-to-market partner for WebCenter Digital Engagement. Primitive Logic and Nexient partner to deliver an integrated service capability to its strategic clients. Joined Informatica partner program to help clients understand their data to drive business decisions. COO Kevin Moos promoted to President.Rated a ‘Top 100 Women-Owned Business’ by San Francisco Business Times.
In 2016, Ranked as a Best Place to work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal for the 11th consecutive year! Informatica Presents Primitive Logic, the 2015 Cloud Emerging Growth Partner of the Year Award! Fast 100 Fastest-Growing Private Companies of 2016! Top 20 Fastest-Growing Private Woman-Owned Companies in the Bay Area! Primitive Logic Ranks #39 in Best Places to Work in Los Angeles!
In 2017, Informatica Presents Primitive Logic, the 2016 Outstanding Partner of the Year!

Think + Deliver

From the beginning, Primitive Logic has maintained the same exceptional quality that has been addictive for so many companies — the ability to take complex, large-scale problems, flatten them and provide simplified solutions in less than expected time and cost.

We integrate digital strategy, experience design, and technology to enable our customers to continue to evolve as their needs change and as technology changes.


We truly get it.


Our Passion

We want the complex, mission critical, high risk projects.
We are your trusted advisors ready and eager to solve your most complex business challenges.

“Give me a lever and a place to stand and I will move the earth.”

— Archimedes

Primitive Logic assembles the right people and tools to solve your most complex business challenges.

Women Owned, Best Places to Work 2015

Behind Our Logo

Primitive Logic is an engineering term that denotes the foundation upon which all else is built. Primitive cultures maintained a profound understanding of the basic elements required to sustain life. Relying on this foundation of primal knowledge, cultures advanced naturally and gracefully into modern civilization.

The logo captures our internal team’s energy; passionate people who use their own intuition, power and wisdom to successfully implement complex, mission critical business challenges for our customers.

Power, Passion, Wisdom, Intuition, Tools

always evolving

Primitive LogicOur Story