It All Starts With Mindfulness
Primitive Logic
Primitive Logic is the premier consulting firm, with 35 years of experience, helping you achieve mindful digital transformation in a rapidly evolving business landscape.
In October 2019, Primitive Logic joined West Coast consulting firm Logic20/20. This partnership enables us, together, to deliver even greater value through expanded offerings and capabilities.
Click here to learn more.
Humanizing Technology
We cut through the noise to empower your business to thrive in the rapidly changing digital world. We pride ourselves on listening first, then offering proven recommendations and solutions.
Snapshot
- 35
- Years in Business
- +150
- Resources
- +200
- Clients Served
- #22
- 2018 Top Women Owned Business in the Bay Area
Our Values
- Support Each Other
- Bring Your Passion
- Practice Mindfulness
- Embrace Integrity
- Champion Quality
Changing Consulting
“We are going to change the way the world thinks about consulting. Our clients tell us ‘Primitive Logic gets it — there is something different about your company.’ That is not an accident. We are always looking out for our clients’ best interests.”
— Jill Reber, CEO
Our Culture
Summer Photo Contest 2019
Share the adventures of the Primitive Logic team — and their company gear — from the Summer of 2019.
Read MoreBEHIND OUR LOGO
Primitive Logic is an engineering term that denotes the foundation upon which all else is built. Primitive cultures maintained a profound understanding of the basic elements required to sustain life. Relying on this foundation of primal knowledge, cultures advanced naturally and gracefully into modern civilization.
The logo captures our internal team’s energy; passionate people who use their own intuition, power and wisdom to successfully implement complex, mission critical business challenges for our customers.
Milestones
2019
Primitive Logic Joins Logic20/20
In October 2019, Primitive Logic joined West Coast business and technology consulting firm Logic20/20. “Our companies were both founded with the intent to change the way people think about consulting,” says Jill Reber, Primitive Logic CEO. “We pride ourselves on listening first and offering proven recommendations second — a philosophy that is directly aligned with Logic20/20’s people-first approach.”
1984
Beginnings
Primitive Logic is founded as The Communications Group (TCG) in Sausalito, California to provide expertise in enterprise systems, network, and security to companies in the San Francisco Bay area. The firm begins with a handful of “special forces” who conduct quick projects to solve difficult problems. The headquarters is located in the Sausalito Harbormaster’s building, just over the Golden Gate Bridge from San Francisco.
1999
TCG becomes Primitive Logic
As the scope of our work broadens to encompass enterprise architecture and system integration, we change the company name from The Communications Group to Primitive Logic.
"Primitive logic" is an engineering term that defines the base foundation of knowledge upon which everything else is built — much like having the right architecture creates a solid foundation for all business applications and processes.
2000
EMC (Documentum) Western Region Preferred Partner
Documentum selects Primitive Logic over their own PS to implement their products and lead their internal initiatives — Enterprise Data and Content Management, MDM, and Salesforce Automation.
2003
New headquarters in San Francisco
To centralize the growing company, Primitive Logic blends the Sausalito (north bay) and Pleasanton (east bay) offices into a new location in San Francisco, closer to several of our clients. Located near the Financial District in the charming Jackson Square historic area, our headquarters is easily accessible for our employees by all modes of transportation.
2004
IBM Business Partner Leadership Award
Primitive Logic receives IBM's Business Partnership Leadership Award for the second year in a row, in recognition of our role as a valued partner and a top regional systems integrator in the Americas Region.
2004
Adobe Preferred Systems Integrator for the Western Region
Adobe selects Primitive Logic over their own PS and all other integrators to implement their content management and workflow products for their own internal use.
2005
Oracle (BEA) Top Regional SOA System Integrator
BEA Systems (now Oracle) presents Primitive Logic with the 2005 Top Regional SOA System Integrator award. With this recognition, BEA acknowledges our delivery excellence around enterprise architecture and our ability to break down complex challenges in delivering business value quickly while working towards a longer-term architectural vision.
2006
IBM Beacon Award Finalist
Primitive Logic is a finalist for the IBM Beacon Award for Best Regional Consultant and System Integrator – Americas.
2007
IBM Beacon Award Winner - Best Systems Integrator for the Americas Region
Primitive Logic is named winner of the “Best Systems Integrator for the Americas Region” award in the annual IBM PartnerWorld Beacon Awards competition, which recognizes IBM Business Partners for their ingenuity, innovation, customer satisfaction, and outstanding achievements in providing on-demand business solutions.
2008
#1 Best Place to Work
Primitive Logic employees vote us to the #1 slot among Best Places to Work in the San Francisco Business Times and Silicon Valley Business Journal. We have been recognized as a Best Place to Work every year for 15 straight years and have been ranked as #1 three times.
2008
Oracle Preferred Partner
Oracle selects Primitive Logic to implement multiple Oracle products internally for their own use and to create and deliver training for Oracle employees on their own products.
2008
IBM Leadership Award
IBM presents Primitive Logic with their Leadership Award for delivery excellence in enterprise architecture – and our ability to provide “just-in-time” architecture, enabling IT to quickly deliver ongoing business value.
2009
Jill Reber named CEO
Primitive Logic names Jill Reber as our Chairman and CEO. Jill has been with the company since 1990 and has served as president, chief financial officer, general counsel and director.
2010
#1 Best Place to Work
Top Woman-Owned Business
Primitive Logic is ranked as the #1 Best Place to Work by the San Francisco Business Times and Silicon Valley Business Journal for the second time and makes the list of Top 100 Women-Owned Businesses in the Bay Area for the first time.
We also receive certification from the Women's Business Enterprise National Council (WBENC); the previous year, the California Public Utilities Commission certified Primitive Logic as a woman-owned business.
2011
Oracle e2.0 Pillar Partner
Primitive Logic receives the honorary Gold Level of Oracle PartnerNetwork (OPN) Specialization as a certified e2.0 Pillar Partner for Oracle WebCenter Suite and Content Management. This certification makes us one of only three Oracle e2.0 Pillar Partners worldwide to meet the strict and challenging OPN Specialization requirements.
2012
New office in Los Angeles
#1 Best Place to Work
To better support our growing number of clients in the SoCal area, Primitive Logic establishes a permanent presence in Los Angeles.
The same year, Primitive Logic ranks #1 on the San Francisco Business Times and Silicon Valley Business Journal Best Places to Work list for the third time.
2015
Oracle Go-To-Market Partner
Oracle selects Primitive Logic as its Go-To-Market Partner for WebCenter Digital Engagement, based on our consistent track record of providing world-class digital experiences using Oracle's WebCenter technology.
2016
Informatica Cloud Emerging Growth Partner of the Year
"This award reflects the genuine partnership and collaboration we have with Primitive Logic. Their investment in our partnership to make our customers successful is visible and meaningful and will allow both of us to scale and grow profitably,” says Balaji Subramanian, Informatica's Global Head of Cloud Partner Alliances.
2017
Informatica Outstanding Partner of the Year
Informatica presents Primitive Logic with its top award — Outstanding Partner of the Year — for 2016. The recognition represents our outstanding performance in the areas of cloud integration architecture, cloud data integration, and master data management and builds on the momentum we have built since formalizing our partnership with Informatica in January 2015.
2017
Fast 100 and
Top Woman-Owned Business
The San Francisco Business Times recognizes Primitive Logic on its "Fast 100" list of the fastest-growing private companies in the Bay Area for the second year in a row, and as a Top Woman-Owned Business in the Bay Area for the fourth consecutive year.
2017
Primitive Logic Webinar Channel
Global content marketing platform BrightTalk invites Primitive Logic to establish a webinar channel, solidifying our reputation for thought leadership and expert analysis with a series of webinars covering prominent topics like GDPR and EDM.
2018
American Banker RegTech Conference
Primitive Logic's thought leadership on data privacy and master data management was in high demand at the American Banker 2018 RegTech Conference in New York.
2018
ASG Technologies Partner Advisory Council
ASG Technologies selected Primitive Logic as one of 10 partners to serve on their Partner Advisory Council, in recognition of our thought leadership and proven ability to successfully implement projects around data management and data privacy.
Leadership
Consistently ranked as a Best Place to Work.
We Can Help
Let the Primitive Logic team help you achieve mindful digital transformation.