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SMART



our story


Founded in 1984.

Evolved locally.

Growing nationally.

Founded in 1984.

Evolved locally.

Growing nationally.

1984




The Communications Group (TCG) was founded in Sausalito, CA

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1990





Jill Reber hired as General Counsel

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1999




The Communications Group (TCG) re-branded to Primitive Logic, Inc.

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2000


Opened second office in downtown Pleasanton, CA (Pleasanton Advanced Solution Center)


Implemented Documentum’s content management product for Documentum’s internal use  

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2001



Company Meeting at Wente Vineyards 


Olympics at Lake Del Valle


Paintballing in the Santa Cruz hills

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2002




Kevin Moos named Chief Operation Officer 


Calpine project team bowling event in Pleasanton

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2003



Moved headquarters to San Francisco, CA 


Won ‘Business Partner Leadership Award’ (IBM)

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2004


Implemented Adobe’s content management and workflow products for Adobe’s internal use 


IBM award: Business Partner Leadership Award


Primitive Logic and Hunters Point Family sponsored and organized first annual Bayview Hunters Point back to school BBQ picnic and softball tournament


Bob Hamer, our founder hangs out with Bill Walsh 



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2005


Oracle BEA award, Top Regional SOA System Integrator


Filed patent for Service Oriented Architecture (SOA) Reference Model


Company BBQ/Picnic in Golden Gate Park 

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2006


Won 13th place as the 'Best Places to Work'


IBM award: Beacon award finalist (1 of 3 worldwide): ‘Best Regional Consultant & System Integrator – Americas’


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2007

IBM award: Beacon Award winner: ‘Best Systems Integrator in the Americas – On Demand SOA Solutions’


Became Microsoft Gold Certified Partner


Won 2nd place as the 'Best Places to Work'


Chocolate tasting in the office 

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2008

Jill Reber named President


‘Leadership Award’: honoring outstanding leadership by IBM


Won 1st place as the 'Best Places to Work'


Created and delivered SOA bootcamp for Oracle’s products for Oracle's internal use  


Implemented Oracle’s content management system for Oracle's internal use  




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2009


Won 2nd place as the 'Best Places to Work'


Jill Reber named Chairman & Chief Executive Office


Celebrated company’s 25th year anniversary


Became Champion partner of Birst, Inc. 


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2010

Won 1st place as the 'Best Places to Work'


Rated 'Top 100 Woman Owned Businesses' (WOB)


Received national certification as a Women’s Business Enterprise by the WBE National Council (WBENC) & by the California Public Utilities Commission (CPUC)


Became 'Technology Partner' with NetSuite 




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2011

Honored as one of two northern CA Pillar Partners recognized by Oracle for our specializations in WebCenter, WebLogic, Portal, & SOA. 


Won 3rd place as the 'Best Places to Work'


New Year’s fun at Presidio Bowling Alley


Fall company meeting at The Cliff House 

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2012


Opened office in Los Angeles, CA


Won 1st place as the 'Best Places to Work'


Earth Day basil plant competition


Arbor Day donation of one tree per employee


BBQ at Shoreline Lake with bocce, croquet, paddleboats, and sailing 




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2013


PrimitiveForce, NetLogic, and Compressor Cloud apps launched


Won 11th place as the 'Best Places to Work'


Donated 100 toys to the SF Fire 

Department Toy Drive 


Sansome Office Monday Yoga commences 


New Year’s activities at GoKartRacer 


Historic Barbary Coast walking tour 





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2014





Celebrating 30 years of innovative solutions! 

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Evolution


The evolution of Primitive Logic is evident in our identity, our focus, and our technology. In 1984 Bob Hamer began The Communications Group with a firm focus on security and networking solutions for financial institutions, successfully serving clients such as Wells Fargo, Charles Schwab, and Bank of America. Project after project, our clients repeatedly called on us because of our complete comprehension of their issues, and because of the quality of our work and people.


In 1999 we changed our name to Primitive Logic to reflect our continued evolution and expansion of our service offerings. After 30 years of helping business adapt to changing technologies, we continue to benefit companies in a rapidly changing environment.    







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Present State


Primitive Logic has expanded its client base and its focusWe specialize in business strategy and consulting, technology strategy, innovation, architecture, and enterprise and eBusiness solutions. We serve customers in financial services, high-tech, human services, healthcare, life sciences, energy, media and entertainment, automotive, and retail industries. 


With every new business challenge and every new client, we leverage our knowledge, exceptional service, and problem solving skills to stay ahead of the curve and deliver innovative solutions to our clients.

"There is nothing like a dream to 

predict the future" - Albert Einstein 

Proud accomplishments

We are proud to be certified as a Woman Owned Business by the Women's Business Enterprise National Council (WBENC) and the Supplier Clearinghouse, Public Utilities Commission, State of California (CPUC). Additionally, we have received numerous workplace excellence awards. Since 2006, Primitive Logic has consistently ranked as a Best Places to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal. We are proud to be a three time, first place winner! Our continued success is made possible by the dedication and enthusiasm of our consultants and our proven ability to keep Primitive Logic always evolving.



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Behind our logo

Primitive Logic is an engineering term that denotes the foundation upon which all else is built. Primitive cultures maintained a profound understanding of the basic elements required to sustain life. Relying on this foundation of primal knowledge, cultures advanced naturally and gracefully into modern civilization.

The logo captures our internal team's energy; passionate people who use their own intuition, power and wisdom to successfully implement complex, mission critical business challenges for our customers.    



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always evolving